The Power Of Where

Key Takeaways

  • Location-based data has grown significantly over the past decade and promises to continue to do so into the future.
  • Location can bring order to the chaos of the data landscape by revealing relationships between datasets and through location analytics.
  • Learning how to best leverage location-based data can help agencies and organizations reveal and mitigate real world hazards and provide insight for a business’s bottom line.

It’s no secret that the world is experiencing a surge in data. Businesses today are struggling with the difficult task of organizing, managing and understanding the breadth of this data. Lesser known is the amount of location-based data that these businesses are actively acquiring and the role that spatial data and analysis can play in helping businesses to make smarter, better informed decisions.

Where Is Everywhere

With the advancements and rise in popularity of smartphones, location-based data has infiltrated almost every aspect of our lives. Geographic Information Systems (GIS) has made “where” a part of nearly every application or website we use. Tweets, Facebook updates, and Instagram posts can be geotagged. Police are now wearing GPS-enabled body cams. Drone data is being collected on power lines. Assets are being monitored with the internet of things (IoT). Pings from GPS-enabled cell phones are used in lawsuits and information from GPS-enabled wrist watches have been used to solve crimes. Where has become everywhere.

So, why is this important? Organizations have begun amassing vast amounts of spatial data as a result. One may think that location data may add to the complexity of the data landscape, but as so many spatial analysts and GIS professionals already know, location can actually bring order to the chaos. Location reveals relationships between datasets that might not have otherwise been obvious and, through location analytics, businesses can arrive at the kind of insights that get reflected in the bottom line.

Where In The Real World

Location data isn’t only important for businesses, but it also helps reveal and mitigate real world hazards. Governments around the world are utilizing spatial data to save lives. Harnessing the power of location-based data helps agencies and organizations model and assess potential hazards, gain insight into the impacts of natural disasters, and make the most informed decisions in their disaster response.

Where Is Growing

Location-based data has grown significantly over the past decade and promises to continue to do so into the future. In 2016, $9 billion was spent on GIS. And, that number is expected to double by 2023. Location-based marketing saw $9.8 billion in revenue in 2015 and that number is projected to rise to $29.5 billion by 2019. The total IoT market was estimated up to $900 million in 2015 and is forecasted to reach $3.7 billion by 2020.

Where From Here?

As where continues to grow, we have to be prepared to meet the challenges of the world with the full breadth of information we have available to us and, therefore, cannot ignore the location information in our management of knowledge nor condone it off in a silo for geospatial specialists. This, however, is often more easier said than done. The sheer amount of data that businesses have can be crippling. Finding a solution that understands the importance of spatial information and makes understanding it all further complicates the inclusion of spatial data into a business’s day-to-day. Most enterprise search solutions ignore location-based data and lack an effective, efficient way of finding documents spatially. Voyager Search, a global leader in building spatially enabled enterprise search solutions, has focused on considering “Where” to the traditional “When, What, and Who” of search for more than a decade. By combining the best-of-breed in modern search and spatial technologies into an easy-to-use solution, Voyager allows organizations to dig deeper into and unlock the full potential of the content they have, all while saving time and resources.

Interested in learning more? You can try Voyager now for free. Demo our award-winning solution or download your free trial.

For more information on Voyager Search, visit our website or feel free to contact us at

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